Sybase to Promote its Solutions at Gitex 2006

The leading enterprise and mobility solutions provider also plans to expand its partnership network in addition to launching new products, meeting existing customers and identifying prospective customers at Gitex 2006.

Sybase Products Middle East, the leading provider of enterprise infrastructure, information management and mobile software, today announced that they are participating in Gitex Dubai 2006. Sybase plans use the mega technology event as a platform to promote its world class products with a special focus on its data warehousing and Internet Banking solutions. Sybase also plans to launch new technologies, meet existing customers, identify prospective customers and expand its partnership network at Gitex 2006.


Speaking on their Gitex participation, Hisham Malak, Channels and Marketing Manager at Sybase Products Middle East, said, "Gitex, being the largest technology exhibition in the Middle East, is the perfect event for us to announce and promote our new technologies and initiatives, meet our customers and key decision makers, as well as identify new prospective customers and partners. It is also opportunity to further solidify our presence and commitment to the Middle East market, share customer successes and meet customers from diverse market sectors all under one roof over a five-day period."

Sybase is the largest enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. For over 20 years, Sybase continues to provide open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create the "Unwired Enterprise" and gain an information edge. Today, the world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. Sybase solutions can be found in 95 of the Fortune 100 companies, over 6000 financial institutions worldwide including 68 of the top 100 banks worldwide, 75 of the top 75 Securities Industry Association Firms and all 20 of the leading U.S. life insurance companies.

"The Middle East IT market is growing at a fast pace. Companies are now looking for the latest cutting-edge technologies and solutions to maintain and enhance their market competitiveness. They are also seeking for ways to extend the life of their existing systems and offer services that go beyond the traditional. With Sybase, customers can optimize and enhance the investments they already own, link together the valuable data resources already in place, and extend the reach of business-critical information to users who were unable to access it before (such as the users who are on the frontlines)-giving them financial agility and a productive edge across all areas of their business," Malak stated.

Sybase is also recognized as a market leader in the Mobile & Wireless area with leadership positions in Mobile Databases, Mobile Middleware, Mobile Device Management & Security - to name a few. Using Sybase mobile technologies, companies can overcome the wide disparity of technology standards, protocols and platforms that limit access to today's mobile devices. Users are empowered at the point of action and have vital information at their fingertips, increasing overall productivity and customer satisfaction.

"We will be showcasing our popular technologies at Gitex in addition to demonstrating our latest releases such as PowerBuilder and PowerDesigner, our market leading Mobility Offerings such as Push Email and Mobile Device Management as well as our Internet Banking Solutions, which have realized great success in a short period of time." Malak added.

Sybase will be exhibiting at Sheikh Rashid Hall, Stand: H9-1 at Gitex. Sybase will also be hosting its annual Gitex executive dinner on November 20th at Le Meridien Mena Al Sehayi to thank its customers and partners for their continuous support.

About Sybase:
Sybase is the largest enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. With Sybase, customers can optimize and enhance the investments they already own, link together the valuable data resources already in place, and extend the reach of business-critical information to users on the front lines-giving them a financial, agility and productivity edge across all areas of their business.

Sybase is a trademark of Sybase, Inc. ® indicates registration in the United States of America.