Exclusive jewellery and gift retailer Connaught House has this week gone live with a complete Microsoft Retail Management System operating simultaneously across its shops.
The system provides intelligent and real time stock control and visibility of consumer buying trends and also features a promotions and loyalty module, which ensures mail order customers are informed when items become available.
Managing director Mike Allsopp says the technology will enable Connaught House to develop an intelligent database of purchasing information to enable it to tailor ordering of stock to customer needs.
‘Our old system was slow, out-of-date and did not offer us the flexibility that we need to ensure the personal service that we pride ourselves on,’ he said.
‘In the past, we have used the old fashioned ‘stamp on a card’ loyalty scheme but we were often faced with receipt and redemption fraud.
I am confident the new system will considerably simplify staff processes to ensure a much more streamlined business.’
Davidson-Richards installed the Microsoft Retail Management System and RMSynergy promotions, data management, customer loyalty and customer price matrix modules.
Plans are already being made for the installation of a warehouse management system in coming years to enable the integration of its expanding mail order processes.
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