Former Omniture Director Joins Unica to Drive Web Analytics;

Unica® Corporation (Nasdaq: UNCA - News), a global provider of Enterprise Marketing Management (EMM) solutions, today announced the appointment of two new executives to drive sales growth in Europe. Georges Anidjar has been named sales director for EMEA (Europe, Middle East and Africa) to expand Unica's sales of web analytics and internet marketing solutions. Jean-Christophe Peaudeau joins Unica as the sales director for southern Europe and the country manager of Unica France to build Unica's sales team and generate sales for Unica's EMM offerings.

In his new position, Georges Anidjar is responsible for the creation of a European team dedicated to expanding sales of Unica's Affinium NetInsight(TM), Unica's signature web analytics solution, and for developing a network of partners. Before joining Unica, Anidjar worked as director of southern Europe for Omniture, a web analytics company. Prior to that, he held roles as sales director and managing director for the French subsidiary of Epiphany (now Infor), a CRM analytics software provider.

As sales director for Southern Europe and country manager of Unica France, Jean-Christophe Peaudeau will be responsible for growing sales and managing strategic partnerships for Unica's EMM solutions. Peaudeau's experience includes three years as sales director at Cognos France. Before Cognos, he served in several sales positions during his seven-year tenure with Business Objects.

"The appointments of Georges and Jean-Christophe come at a time of strong international growth and opportunity for Unica in Europe's booming market," said Yuchun Lee, CEO of Unica. "The experience of these two leaders in building teams and establishing high quality, satisfaction-driven relationships with customers and partners will further strengthen Unica's position in the market. They are dedicated to helping companies increase the value and results of their marketing initiatives with Unica's solutions that are uniquely focused on the needs of marketing professionals."

About Unica

Unica® Corporation (NASDAQ: UNCA - News) is a leading global provider of Enterprise Marketing Management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica's Affinium® software streamlines the entire marketing process for brand, relationship and internet marketing - from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica's solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica's EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica's Affinium as their EMM solution.

Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, Singapore, Spain, and the UK. For more information, visit www.unica.com.

Unica sponsors The Marketers' Consortium, an online community exclusively for marketing executives. Covering the critical challenges senior marketers face today, The Marketers' Consortium's notable moderators include: Don Peppers, Peppers and Rogers Group; Elana Anderson, Forrester Research, Pat LaPointe, MarketingNPV; and Elizabeth Roche, Customers Incorporated. Visit The Marketers' Consortium at http://unicashare.typepad.com.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica's software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that Unica software will not help a customer streamline its processes or spend less time executing its marketing programs; and failure to properly protect Unica's proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under "Risk Factors" could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Source: Unica Corporation